Netflix's interactive film Black Mirror: Bandersnatch has been on the agenda since its release. The viewers decide on the end of the film by making decisions on behalf of the protagonist. How will Bandersnatch affect the industry?
Black Mirror has already been an interesting series, but this year we saw a different film. Black Mirror: Bandersnatch, released separately from the series, redistributed cards in the video content world. In Bandersnatch, based on each decision of the protagonist, separate scripts were written and filming was done. Followers can influence the flow of the film by making decisions on behalf of the protagonist. If you want to try and watch what comes next after each option, the total duration of the movie might take up to 5 hours.
As for the brief plot the film, our main character Stefan designs a game inspired by a book series called “Choose Your Own Adventure”. This game is shaped according to the decisions made by the players like the movie itself.
Bandersnatch's viewers, making decisions on behalf of Stefan, help him design the game. Depending on these decisions, the film has different endings.
More interactive content
On the positive comments made about the film, Netflix announced that they will publish more interactive content. The video content platform, stating that there will be more interactive productions like Bandersnatch, is working on more interactive shows.
This movie, which is prepared in an interactive format, makes Netflix the only option. While there is a greater risk of piracy and copying in linearly published films or series, this problem is eliminated in interactive video content. In a way, with its puzzle format, this film attracts users more and can get larger viewing rates. The biggest advantage of the film is that gathering a great programmatic marketing infrastructure by collecting data based on the options the viewers choose.
