Will Stadia rewrite the rules of the game world?

In the game market, which reached a volume of $ 180 billion as of the first quarter of this year, the rules will seem to be changed. Google's last move Stadia may be one of the pioneers of this change.

When the dynamic game developers entering the market, great mobile versions of desktop games and the e-Sports trend that is booming, the gaming industry is growing crazy. In the midst of all these moves, the Internet giant Google comes up with a new product that will change the rules of this crazy industry, which is growing more and more every day. Here are some clues about Stadia, which is expected to rewrite the rules of the game:

What is Stadia?

Visual Resource: gamesavepoint.com

Stadia, which made a preliminary launch last March with the slogan “The future of gaming is not consoles” entered the sector as a cloud gaming platform. In the simplest terms, Stadia allows users to play the game of their choice in any environment without the need to purchase a game console or computer and download any application. This revolutionary convenience is based on the fact that the games stored in Google's huge data center for Stadia reach users via cloud technologies.

In other words, Stadia, which can be explained as an extension of cloud technologies, which is living the golden age today, is expected to liberate game enthusiasts and accelerate competition in this sector. Stadia, which took the first steps in the field of cloud gaming, is expected to dominate the area after Nvidia and Sony, and is expected to become available in the US, Canada, the UK and Europe towards the end of 2019.

How will Stadia work?

The way Stadia works is similar to that of Netflix’s content delivery system, which in a few years became almost the fixture of households. Stadia is expected to run on a monthly and yearly subscription system, with membership packages based on content and visual quality (such as a price difference between 4K quality and 1080p games).

Although we still don't get enough information about the price policy, it is said that the average Stadia membership packages may be around $ 20-30 a month. Another important information about Stadia subscription prices is that Google will make localization just like Netflix when determining its price policy. Thus, the monthly subscription price of a standard package of $ 30 in the US, can be said to be 29.99 TL in Turkey.

Another important question is the speed of internet to use Stadia. Phil Harrison, one of the key executives in Google's captain seat, stated that a 30 Mbps Internet connection is enough to use Stadia, while mobile users will need 5G for a complete gaming experience.

What will Stadia change in the gaming industry?

As a matter of fact, Stadia, which is expected to make a bomb-like entry into the game market, is preparing to change and transform its creator, Google. The first of these transformations is the new mobile operating system Fuchsia, which is expected to work fully integrated with Stadia and is expected to replace Android in the last quarter of 2019. With this move, Google aims to provide users with a more practical and qualified mobile gaming experience, while at the same time leading other companies in the technology sector such as AMD, Intel and Facebook to make similar investments. With the entry of Stadia into the gaming market, prices of gaming computers and game consoles, which are now sold at very high prices, are expected to decline. Stadia, which is expected to create serious competition in the sector, also seems to push game developers who want to provide visibility in the cloud environment to invest more in advertising and marketing.