According to the Canadian company Sandvine, Netflix and similar video content platforms take a huge share of internet traffic. Moreover, within a few years the number of 4K content and online platforms will surely increase!
Think about it; You get up in the morning, you're watching videos from Instagram on your smartphone while you're on your way to work on public transport. Or you're consuming Netflix content you downloaded in the evening. At work, in the breaks, you watch YouTube. If you come home in the evening Netflix or BluTV series marathon awaits you! Have we guessed right?
Proably, we have! Video content platforms rank first in data consumption! According to the 2018 report by Canadian company Sandvine, the online platform that has the largest data use on the Internet is Netflix! According to the report, Netflix receives up to 15 percent of the world's Internet traffic. It almost absorbs the Internet!
Let's continue to give figures from Sandvine's report… The contents of web browsers such as Google Chrome, Mozilla Firefox and Internet Explorer are 13.07 percent and 11.35 percent, respectively.
Big increase in one year
When we take Netflix, YouTube and Amazon Prime into account, the world's total Internet receives traffic from online video content turns out to be about 58 percent. In this category, the increase is 23 percent compared to the previous year. Moreover, experts say this upward trend will continue every year.
Moreover, the information provided by Sandvine's report reveals that Netflix is more “mangy” for using data than other video platforms. Let's explain this situation with the example in the report: Researchers watched 2007 which was used in many online video platform, Tight Fucker / Hot Fuzz film on many platforms and tested which data is used by which one. According to this test, downloading the two-hour movie via iTunes costed 1.9 GB. Moreover, this HD did not offer a quality. The HD version used 4.6g of data via iTunes. In Amazon Prime, 1.5 gb of data was spent to watch this movie. Netflix offers the HD version of the film with only 459 mb of data. That is, if Netflix was an application that used data as much as Amazon Prime, its Internet share could have been 50 percent. Also, the Sandvine report predicts that this is because 4K format videos are not yet consumed by all Internet users. With the increase of 4K video content and technologies that can publish these content, it is inevitable that most of the Internet traffic is spent on videos.
Social media is not what you think
According to Sandvine's report, social networks remained below expectations and received 5 percent of total Internet traffic. Instagram makes the most spending among social networks. Instagram's share of the social network category is 42.19 percent! Second place is Facebook with 38.02 percent and third place is Snapchat with 7.54 percent. Twitter is at the end of the list with its Internet traffic share that is around 1 percent. Also, e-commerce sites are 4.6 percent, file shares are 2.9 percent, messaging is 1.7 percent.
There is a competition between Amazon's Alexa and Apple's Siri, which are among the technologies of the future. Alexa and Siri get 5 per thousand of the Internet traffic. Crypto coins were also included in the list: Bitcoin gets 2 per thousand and Ethereum gets 1 per thousand.
When IMDB entered the market…
